Sure Ninja (Sure deodorant spec)
2005, 30 sec, color, sound
see the spot

Weird and strange commercial campaign for a deodorant conceptualized by Mike Tsapos and Rob Fabricio. The campaign is about a depressed ninja who lost his ability to sneak up on people due to his bad body odor. Through 3 spots we follow the ninja to a bar, a movie theater and a hospital.

Very strange stuff lavishly shot by Manfred Reiff.

directed by
Patryk Rebisz

written by
Mike Tsapos

art direction
Rob Fabricio

director of photography
Manfred Reiff

edited by
David Gargani

cast
Wayne Chang
Garry Morgan
Suzanna Bowling

assistant director
Eric Ramos

music consultant
Robert Snow

gaffer
Ryan Barger

P.A.s
Cesar Herrera
Andre Lindo